Česky

Hospitality & Tourism Summit 2013

Think Global, Offer Local How to Reflect Global Experiences in Local Offer

April 17-18, 2013, Aquapalace Hotel Prague

 

WEDNESDAY 17. 4. 2013
08.00-09.00 REGISTRATION OF PARTICIPANTS
     
09.00-09.05 CONFERENCE OPENING Online greetings Prague - Zlin
     
09.05-11.00 A. LOCAL OFFER, GLOBAL EXPERIENCE AND MARKETING Moderated by: Veronika Sedláčková, Czech Radio
     
  1. Interview: New Marketing Strategy for Local Offer Nora Dolanská, Director, Prague Information Service and Aleš Hozdecký, Director of Tourism, Ministry for Regional Development
     
  2. Linking Regions, Linking Stories (Foreign Inspiration) Torsten Steyer, Teilnetzmanagement Sachsen, Ostsachsen, Tschechien und Polen, DB Regio AG
     
  3. How does Moravian-Silesian region taste like? Regional cooperation Mirek Horák, Resort Kyčerka Manager, advocate of cultural identity and culinary traditions of the Moravian-Silesian Region
     
START 10:15 4. How to find common ground in destination marketing and communication of specific local products and services? Online connection Prague – Zlin
Case study demonstrating cooperation from initial phase of inventing tourism product (Zlin) to its application by individual operators and entrepreneurs

Jakub Hlaváček, Director, Instutute of Tourism (Zlín)
Tomáš Drápal, Director, Wellness hotel Kolštejn
Václav Sklenář, hotelier and ex-director, Srní Hotel
     
11.00-11.30 COFFEE BREAK
     
11.30-13.30 B. EXPERIENCE THE HOTEL Moderated by: Otakar John, General Manager, K+K Hotels, Praha
     
KEYNOTE 5. ‘The Rise of the Creative District’, Art as a New Form of Marketing (Foreign inspiration) Mark Davy, Founder, Futurecity
     
  6. Art as a New Form of Marketing (Czech inspiration) Jan Boháč, Owner, Besídka Hotel
     
  7. Hotel Chain and Local Offer Jan Kratina, General Manager, CPI Hotels
     
  8. New Product – Spa as an Experience Eduard Bláha, General Manager, Jáchymov and Luhačovice Spa
     
  9. Loss of Holiday Joy – What to do if client’s expectations are not met Jakub Morávek, Law Office Felix a spol.
     
13.30-14.30 BUSINESS LUNCH
     
14.30-16.30 C. CULINARY TOURISM Moderated by: Tomáš Poucha, Founder, Marketing Institute and Gourmet
     
  10. Confession of a French Sauce Lover Tomáš Poucha, Founder, Marketing Institute and Gourmet
     
  11. Knowing What You Are Eating Miloslav Puchta, Co-owner, Organic Farm, Svinná, Šumava
     
  12. When Fresh Juice is Truly Fresh Marek Farník, generální ředitel, UGO trade
     
  13. Czech Beer and Czech Gastronomy Václav Berka, Senior Marketing Brewer, Plzeňský Prazdroj
     
  14. Manager Who Loves Cooking – Hidden Marketing Treasure Miloš Mach, ex-Director Marketing and Communication, Siemens
     
  15. Innovative Fusion of Czech and International Cuisine Pavel Mareš, Owner and Chef, Tři knížata Restaurant
     
16.30-17.00 COFFEE BREAK
     
17.30-18.30 D. BONUS SESSION: MOBILE FUTURE IN HOSPITALITY SERVICES

Moderated by: Adam Reinberger, Contra Media
     
  • How may HORECA services get to know their mobile customers? • Facebook - bubble or an important part of communication?
     
  Examples of successful campaigns and best tricks of matadors of on-line and mobile communications. Practical demonstrations, instructions and challenges.
     
  Potential of Localized Digital Marketing Aleš Fodor, Account Director, Dobrý web
     
  Communicate Effectively with Mobile Marketing Martin Dolejš, Key Account Manager O2 Media, Telefónica CR
     
  Be Closer to your Customers: Examples of Mobile Solutions Jiří Szántó, Sales & Marketing Director a Michal Komár, Project Manager, Crazy Tomato
     
18.30-22.00 GALA EVENING Gala evening under the auspices of Plzeňský Prazdroj
     
     
THURSDAY 18. 4. 2013
08.00-09.00 REGISTRATION OF PARTICIPANTS
     
09.00-10.45 E. DISCUSSION SESSIONS
  E1: EXPERIENCE THE HOTEL E2: CZECH MOUNTAINS
     
  Moderated by: Václav Stárek, prezident, AHR ČR

Topics:
Hotel services are not only the sum of the accommodation and catering. Hotel as home – those little things that make customers feel good. How to properly mix experiences, entertainment and relaxation?

Panelists:
Petr Lžičař, General Manager, Grand Majestic Plaza
Jaroslav Fischer, Director, ParkHotel Tosch
Karel Doubek, General Manager, Adria-Neptun & Hotel Adria
Eva Gajdošík, Executive Director, Zámek Napajedla
Jiřina Waindlichová, Sales Manager, Florentina botel
Petr Jendrejčák, Resident Manager, One Room Hotel, Tower Park Praha
Moderated by: Jakub Juračka, President, Cable Transport Association

Topics:
Current development in the Czech mountains prompts a new wave of interest and questions about their future and identity. Czech Mountains offer a wide range of tourist activities, but how to attract and retain customers at a time of rising prices and offers from foreign competition? Comprehensive customer care and unforgettable experience. Examples of successful cooperation.

Panelists:
Jitka Fatková, Director, Lipensko
Karel Rada, General Manager, Hotel Horizont, Pec pod Sněžkou
Milan Goč, Board Member, Sportovní areál Harrachov
Vít Moudrý, Chairman of the Board, První bobová
Martin Komárek and Martin Palán, resort Dolní Morava
Jan Sotona, Ski Area, Nella, Orlické hory
     
  E3: MARKETING AND PR IN TOURISM
  Moderated by: Eva Klánová, Marketing and Media Communication, VŠH a Executive Director, Press21

Topics:
Examples of successful projects of marketing and PR in the Czech Republic and abroad. Although in is not very often, even Czech Republic provides interesting examples. What gives us experiences from abroad? What should you rather avoid?

Panelists:
Zdeněk Kovařík, Director of Business Development, Mamaison Hotels & Residences
Alena Koukalová, Executive Director, HST Business Chamber Switzerland – Czech Republic
Naďa Kverková, Sales Manager, Bohdaneč Spa
Michal Hoblík, Director, Aspen PR
Petr Psotka, Director, Vinařský Institut
     
10.45-11.15 COFFEE BREAK
     
11.15-13.00 F. DISCUSSION SESSIONS
  F1: HOW TO PREPARE AND OFFER LOCAL GASTRONOMY F2: TRANSPORT – MEAN AND FINAL TOURIST DESTINATION
     
  Moderated by: Pavla Burešová, Vysoká škola hotelová v Praze

Topics:
What are the trends in gastronomy in 2013? The changing preferences of customers in services? How to offer local culinary experiences? How do personnel affect quality of service provided? How technology affects the final quality of food?

Panelists:
Marek Svoboda, Executive Chef gastro studia, Bidvest, certified commisar WACS
Radek Džiuban, Owner, Café fara v Klentnici
Tomáš Levý, Chef, Café fara v Klentnici
Tomáš Konopka, National Team, AKC ČR
Mirek Horák, resort Kyčerka Manager, advocate of cultural identity and culinary traditions of the Moravian-Silesian Region
Moderated by: Petr Studnička, Secretary of Tourism Department, Vysoká škola hotelová v Praze

Topics:
Trends clearly indicate that transport serve not only as a mean for changing the geographic location, but also as a vivid tourist destination. What may transport services offer in tourism? And how is it possible to interconnect with other transport services and experiences? Is it possible to attract visitors from Prague to visit other sites and monuments in the regions and prolong their stay in the Czech Republic?

Panelists:
Bohumír Bárta, General Manager JLV
Jiří Belinger, Chairman, Association of Shipping Industry
Vladimír Žák, President, Club Marina Týnec n/Labem
Jiří Pavel, Board Member, Jindřichohradecké místní dráhy
     
  F3: SPA AND WELLNESS
     
  Moderated by: Eva Frindtová, Publisher, C.O.T. media

Topics:
New rules enforced by law fundamentally change the rules of the game in the spa industry. What is the current status of the spa sector and how operators respond to this change? How to take hold and optimize the offer for new clients, what are their expectations and needs? How to change loss of "sick" clientele in a new opportunity - the spa for a vacation. Success lies in cooperation - to the success of spa products and services might help cities, operators and destination management. Inspirational stories from the Czech Republic and abroad.

Panelists:
Martin Plachý, President, European Spas Association
Rudolf Bubla, Executive Director, Bohdaneč Spa
Jiří Dědek, Sales Director, Luhačovice Spa
Jiří Houdek, Mayor of Třeboň and Chairman of Spa Places Association
Michaela Severová, Director of Culture and Tourism, City Litomyšl
     
13.00-14.00 BUSINESS LUNCH
     


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